Adidas Outdoor 5

Adidas AG, Outdoor Friedrichshafen / 2013

At the 2013 Outdoor Show a brand-new, super-light but super-strong material is released. It is good for high performance outdoor gears, such as jackets and other wind-stopping, thermal layers. This time the booth has to be fastened to prevent it from taking off.

Mutabor Design GmbH, Hamburg
Creative Director: Axel Domke
Design Direction: Tillmann Beuscher
Concept & Design: Britta Henkel, Timo Müller
Graphic Design: Claudia Guretzki & Sabrina Mairinger

Production: Moritz Lenhard
Construction: Holtmann GmbH+Co.KG