Global Tradefairs

Clariant AG, Muttenz / 2011

To let people experience the new brand identity on tradefairs, we developed a touchable version and expressed „Appreciation“ in materials, colours high quality surfaces and furnishing.

We called this concept „Clariant Look & Feel“ and turned it into a scalable tradefair program to be rolled out globally.

A project with Mutabor Design GmbH, Hamburg

Creative Direction: Heinrich Paravincini
Design Direction: Tillmann Beuscher
Concept & Design: Jennifer Heimann, Johanna Becker, Leo Feuchtenberger
Graphic Design: Sarah Gossner, Silvia Bubel, Karoline Borsch
Technical Planning: Tobias Huber

Developing & Construction Partner:
Fünfwerken AG, Berlin