Signage System

Clariant AG, Muttenz / 2011

One step in the overall rebranding process, was to transfer the new corporate logo into the third dimension to flag factories and buildings, to use it within a hollistic wayfinding-system or even tradefairs.

It was a pleasure to define a system of scaled modules for every purpose and release to a global rollout.



A project with Mutabor Design GmbH, Hamburg

Creative Direction: Heinrich Paravincini
Design Direction: Tillmann Beuscher
2D Design: Sarah Goßner, Karoline Borsch
Photos: Mutabor / Westiform

Developing & Construction Partner:
Westiform AG, Schutterwald