De Longhi Group / IFA 14

De Longhi Group, Neu Isenburg / 2014

After acquiring Braun in early 2014, the extended De Longhi Group is represented in a clearly visible architectural gesture. For the first time, all three brands Kenwood, De Longhi and Braun are clearly staged in experiential areas, as independent brands but together below the umbrella of the Group.

The stand has two main areas. The brand spaces in the foreground and the merchant area which is located in a hidden section of the stand. This area is accessible for accredited visitors only.

Expotechnik Heinz Soschinski GmbH, Taunusstein
Creative Direction: Tillmann Beuscher
Concept & Design: Andre Wöllner, Nils Kaufmann & Isabel Klaus
Graphic Design: Alexander Grazdanow

Construction: Expotechnik
Photo Credits: Olaf Becker