Volkswagen Accessories, Dreieich / 2006

„For boys who were always men“

This high class accessory, visualizes the distinctive empathy of GTI drivers and their rides. The accessory measures vitality and sets it into relation to the cars technical condition during the drive. This all happens in real-time, which creates a very personal „record“ of this special relationship.

This Driverswatch has been designed during the launch of Golf 5 which was said to be the first one to be able to possibly touch the „forever-original“ Golf GTI 1.

h_da / Industrial Design, in cooperation with Volkswagen Accessories, Dreieich

Tutor: Prof. Justus Theinert
Design: Tillmann Beuscher

This project has been kindly supported by Watchplan & Sauer Product.