Rebranding Snipe

Gabor Shoes AG / 2009

First appearance of Gabor´s relaunched eco-brand snipe at the GDS tradeshow. Due to the brand´s „no-lifestyle-style“, the booth is designed highly flexible and slim, fitting into a single 7.5 ton truck. It pop´s up right in the center of the show!

After a sucessfull introduction of the new brand into the market, we developed different modules to flexibly fit snipe shops and retailers according to the new 3d look and feel.

Mutabor Design GmbH, Hamburg
Creative Direction: Heinrich Paravincini
Concept & Design: Tillmann Beuscher & Holger Schardt
Graphic Design: Tim Rotermund & Denise Trage

Construction: Winkels Messebau GmbH / Kleve
Photo Credits: Andreas Buck